For Manscaped, hygiene and personal care go beyond daily routines—they’re acts of self-care that influence attitude and the way men carry themselves. In this project, the brand launched a historic campaign by wrapping New York City’s major train stations (Penn and PATH Station), showcasing self-care as a tool for confidence and self-esteem.
That energy you exude when your self-esteem is at its peak. It’s in your posture, your stride.
It’s the kind of energy that, when you have it, you just know.
The entire campaign was developed in Brazil—including art direction, design, motion graphics, 3D, casting, and production—and featured stills by director and photographer Rafael Kent (CAVE).
Rafa was one of Brazil’s most important audiovisual directors, always standing out for his unique perspective in every project he undertook.
B.G.E. was one of the last projects he signed.
We extend our immense affection and gratitude to this friend and professional.
